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web design, development and advice for the small and medium business
H and H Marketing - Beyond the obvious

Case study: Printed Products

Project start date for whole site 01 Nov 2010

General Requirement

Promotional Products and Personalised Products

The customer is an established provider of Personalised products and promotional products ranging from personalised pencils, promotional pens, embroidered polo shirts and much more.


SEO Requirement

Most of the work currently gained is by word of mouth; the company has a good reputation and gets lots of repeat business, but is wanting to improve the new business via the website. The site is on a largely fixed, quite old CMS which will limit certain SEO techniques. The conversion rate is also poor, therefore (within the constraints of CMS we will also look at improving the conversion rates.


SEO findings & results

Selected search terms identified

Printed Pens, Personalised Pencils

Backlink and keyword count comparisons made with main competition. Strategy determined and on page SEO implimented; backlink advice given and some backlinks arranged by myself.


SEO position as at 25th Nov 2010 - on

Printed Pens - position 5 (up from >30)

Personalised Pencils - position 10 (up from 12)

SEO position as at 25th Nov 2010 - on

Printed Pens - position 3 (up from 4)

Personalised Pencils - position 1 (up from >30)


More detailed results

By Product Range - will develop over time