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web design, development and advice for the small and medium business
H and H Marketing - Beyond the obvious

Case study: High Farm Bed & Breakfast

General Requirement

High Farm Bed & Breakfast, Pickering

The customer has a small bed and breakfast business that requires a web presence. Although the business, and the property it utilizes, could warrant a micro-site, at this time it is not required. The task is to take the provided images and text and working with the customer generate a simple yet effective one page site.

 

SEO Requirement

From an SEO point of view the main need is for Brand recognition; as much interest is generated as a result of recommendation. Further to that, if additional business was generated then this would be a bonus.

 

SEO findings & results

Search terms identified

High Farm Cropton, High Farm Pickering, Bed & Breakfast Cropton, Bed & Breakfast Pickering

Backlink and keyword count comparisons made with main competition. Strategy determined and on page SEO implimented; backlink advice given and some backlinks arranged by myself.

 

SEO position as at 28th Apr 2009 - on www.google.co.uk

High Farm Cropton - position 1

High Farm Pickering - position 3

Bed & Breakfast Cropton - position 4

Bed & Breakfast Pickering - position 6

Variations

Bed and Breakfast Pickering - position 7

Pickering Bed and Breakfast - position 8