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hhml.com
web design, development and advice for the small and medium business
H and H Marketing - Beyond the obvious

Case study: Home Discount

General Requirement

Home Discount

The client is an online sales company supplying everything for the home at discount prices. The company itself is quite new and has just undergone a complete site re-design meaning that this is effectively a new site completely. In addition the client wishes for quite specific queries based on products to be returned; advice was given on terms driving traffic and conversions, but the requirement remains for the client to be able to see good results around generic product terms.

 

Main Site SEO Requirement

This was a relatively new company, with a new website, who had ,for the number of products, no SERPs presence at all. They therefore required a complete SEO service from Keyword research, right through to all the actions required to gain them good SERPs positions for their business. Given the extensive range of products this will be a case of working through category by category and slowly building a whole presence.

Main action items

The starting point was to address the many technical issues such as bad redirects, canonical issues, and template issues affecting the code.

After this the focus moved to on-page items and backlinks - though given the total lack of budget, no marketing (online or off), and other restrictions imposed, good backlinks were going to be challenging and infrequent. As a result almost all the time was spent with on-page activities.

 

A FEW samples of how we've done

SEO positions as at 01 July 2013 - on www.google.co.uk

Total Number of Page 1 queries according to Google Webmaster tools over a two week period (16th to 30th June) - 144

Cheap Furniture - position #12

Discount Folding Snack Tables - position > #50

Cheap Folding Snack Tables - position > #50

Discount Coat Stands - position > #50

Cheap Coat Stands - position > #50

Discount Shoe Rack - position > #50

Cheap Shoe Rack - position > #50

Discount Bar Table - position > #50

Cheap Bar Table - position > #50


SEO positions as at 01 July 2014 - on www.google.co.uk

Total Number of Page 1 queries according to Google Webmaster tools over a two week period (16th to 30th June) - 1099 (increased by over 950 terms)

Cheap Furniture - position #3

Discount Folding Snack Tables - position #1

Cheap Folding Snack Tables - position #6

Discount Coat Stands - position #3

Cheap Coat Stands - position > #4

Discount Shoe Rack - position > #9

Cheap Shoe Rack - position > #7

Discount Bar Table - position > #1

Cheap Bar Table - position > #5